6 Digital Marketing Myths You Have Been Believing
The digital marketing industry is full of misconceptions and marketing myths. So whether you are an entrepreneur or a client, you must have heard one or all of the following myths. While some of the myths were once true, some really never occurred. Digital marketing myths are created on a daily basis as many people are still in the dark about actual facts and truth of the industry. Here are top 6 myths that you need to stop believing right now!
Digital Marketing myths:
Myth 1 – SEO is a One-time Project
Fact – Entrepreneurs often believe that SEO is a one-time project and they only need to invest money in it initially. However, this is not true. The thinking that SEO is a one-time project is wrong as it required more than just maintenance. You need to test your techniques, re-strategize everything and find different ways to give a boost to your rankings.
Myth 2 – Content Marketing is Not Important
Fact – Many entrepreneurs believe that once they have their business website up and running, they are all set to gain their potential customers. However, content marketing forms an important part of a digital marketing campaign. In order to make your campaign work, you need to have as much relevant and updated content as possible.
Myth 3 – SEO is Dead
Fact – Its 2018 and SEO is far more important now compared to a decade ago. With the number of websites that exist nowadays, it is essential to have a well-planned SEO strategy in place. SEO allows you to attract potential local and global audience by ranking your webpage higher in the search engine results.
Myth 4 – You Need to Use Every Social Media Channel
Fact – Has someone suggested you concentrate on every social media channel available to mankind? While social media is fast becoming an important marketing tool, it doesn’t mean that your business needs to be present on every social media channel. It can waste a lot of time to update every channel with fresh content, therefore make sure to focus on the most important and relevant channels.
Myth 5 – My Business can’t Benefit From Digital Marketing
Fact – Even if you feel that you deal with a boring industry, your targeted customers are definitely present somewhere online. Moreover, it gives you a chance to stay ahead of the curve, if your competitors are not yet online. Make sure to capitalize on their absence in the online world and capture the attention of a new segment of customers.
Myth 6 – One Negative Comment And My Business Is Finished
Fact – This is a myth people have believed in from ages. However, it is untrue. Instead of hiding a negative comment or customer’s concern, try to provide a thoughtful response with prompt customer services. It is important to handle negative reviews online by assuring quality service. Therefore, make sure to address any customer concern by considering it as an opportunity to improve your brand.
Have you been believing any of these Digital Marketing myths? Let us in the comments below!!