The challenge, what we did and the results so far, updated every month. Then how we run every project and what we report on.
Ecommerce · India · SEO, local SEO, platform migration
UnboxJoy: SEO and local search through a platform migration
UnboxJoy sells mobile, laptop and gadget skins across India and installs them at its shop in Hyderabad. In April 2026 the store moved from Shopify to its own platform.
The challenge: After the move, search impressions fell by about three quarters within a month. Rankings held, but Google could no longer find many of the pages it used to show.
What we did
Found what was lost by comparing what Google still showed against the new site.
Restored the missing pages at their original addresses or redirected them to their new equivalents, with a safeguard so it cannot happen again.
Fixed the technical issues a full audit of the new platform turned up.
Kept local search working for the Hyderabad shop throughout the move.
Results so far
Before
After
Average position in Google
8.7
6.1
Local searches ("near me", Hyderabad)
–
about 1 in 10 clicks, positions 3–8
Shop's Google profile for its own name
–
#1
The fixes went live in late September 2026; recovery figures are added here monthly.
What we learned
A platform move is an SEO project as much as a development one: every old address needs a destination before launch.
Local search held up through the move, which made it the steadiest source of customers.
Figures from Google Search Console and site audits. Updated October 2026.
Marketplace and directory · five countries · Technical SEO, indexing, internal linking
CatchExperts: Getting a large directory found by Google
CatchExperts is a directory and marketplace for hiring agencies, freelancers, consultants and influencers, with tens of thousands of category and city pages.
The challenge: Google showed the site often, but on pages six to nine of the results, and sent almost no visitors. Most of the site was not indexed at all.
What we did
Diagnosed crawling and indexing from Search Console before touching content: the issue was how Google reached the site, not what the pages said.
Removed sitewide broken links and stopped Google wasting visits on dead and duplicate pages.
Linked the city pages into the site so Google and visitors can reach them.
Rewrote page titles in the words people search for.
Results so far
Before
After
Sitewide broken-link instances
over 600,000
close to zero
Pages Google had indexed
156 (July)
305 (September), rising
Pages Google had excluded
20,707 (June)
8,350 (September)
Search traffic results are added here monthly.
What we learned
On a large site, impressions without clicks usually point to crawling and indexing, not to content.
Templates multiply mistakes: a handful of broken links in a shared footer became hundreds of thousands.
Figures from Google Search Console and site audits. Updated October 2026.
Real estate · UAE, India, US, UK · Technical SEO at launch, structured data
Dubesta: Launching a Dubai property site Google can trust from day one
Dubesta is a Dubai real estate agency site with thousands of project, property and developer pages.
The challenge: New property sites usually wait months for Google to trust them, and launch-day mistakes make that wait longer.
What we did
Audited the site before and at launch with more than one tool, and checked what each tool actually validates.
Made every listing readable by Google with valid structured data, and fixed titles, duplicates and the sitemap before Google formed a view of the site.
Made project pages fast and clear, because buyers in Dubai search projects by name.
Results so far
Before
After
Project names ranking
new site
positions 3–12 within two weeks
Search impressions (first two weeks)
–
about 2,800, 85% from the UAE
Results are added here monthly.
What we learned
Launch is when technical SEO is cheapest: fix it before Google forms a view of the site.
Check what an audit tool validates: one reported no errors because it never ran the check that mattered.
Figures from Google Search Console and site audits. Updated October 2026.
Our process
1. Audit
Your site, search visibility (including AI answers in Google, ChatGPT and Perplexity), ad accounts and analytics. You get a written list of what is holding growth back.
2. Plan
Goals set in pipeline, revenue and cost-per-lead terms, then a 90-day plan with the work in priority order and who does what.
3. Build
Pages, content, campaigns and technical fixes, shipped in small batches so the first improvements arrive early.
4. Measure
A monthly report on leads, revenue, cost per lead and AI visibility, with what we will change next month and why.
What we report on
Qualified leads and sales pipeline from each channel
Cost per lead and return on ad spend
Organic traffic and rankings for the searches that bring buyers
Brand visibility in AI answers (Google AI Overviews, ChatGPT, Perplexity)
What changed, what we learned, and the plan for next month
Industries we focus on
SaaS and B2B services
Healthcare and dental
Ecommerce
Local and multi-location businesses
Want to see how this applies to your business? Talk to us and we will walk you through our approach for your industry.
Talk to us about your growth goals
Tell us where you are today and where you want to be. We will come back with a plan.
